Skip to content
Contact

Grow with clarity

Through Clear ICP, Positioning,
Messaging and a
Scalable Go-To-Market Engine

 

 

Find your Red Thread

Smart strategy. Lasting results.

We started Traction Partners after seeing the same pattern across growth-stage companies: great products, but fragmented marketing. Freelancers execute without direction, agencies overpromise, and full-time hires come too soon. The result? Effort without traction.

At Traction Partners, we help companies build what we call The Red Thread — the foundation that connects strategy, story, and execution so marketing compounds instead of restarting every quarter.

It starts with clarity:
Who you’re speaking to,
What you stand for, and
How you prove it.

When those pieces connect, your marketing starts pulling in the same direction — and that’s when traction happens.

What We Do

Fractional CMO & Head of Marketing.

Senior leadership a few days per week. We take ownership of strategy, planning, and growth so you don’t have to.

Brand Strategy & Positioning.

We refine your story and messaging into something simple, memorable, and usable across sales, content, and hiring.

Content Strategy & Execution.

Content Strategy & Execution.** From SEO to thought leadership, we build the engine and editorial rhythm that creates demand and supports your sales team.

Sprint Projects.

Sometimes you just need a fast fix. We offer focused sprints to sharpen positioning, audit your funnel, or get a new initiative moving quickly.

Who We Work With

We work with ambitious companies that have strong offerings but lack senior marketing leadership. Most are beyond the early founder-led stage, but not yet ready for a full marketing department. That’s where we fit in.

Typical clients

  • Series A/B scaleups and well-funded Seed stage companies.
  • B2B SaaS and tech companies
  • Marketing Budget of 1.000.000+ DKK
  • 10-50 Employees with little or no marketing
  • Located in Greater Copenhagen.

Signs you’re a good fit

  • You are working towards next funding round
  • Founders are too involved in marketing
  • You’ve outgrown ad hoc marketing and want a clear plan
  • You’ve tried agencies or consultants but didn’t get embedded leadership
  • You’re considering a senior hire, but need traction now

What you value in a marketing lead

  • Senior experience without the overhead
  • Embeds quickly and takes ownership
  • Balances strategy with hands-on execution
  • Delivers outcomes: clearer messaging, better funnels, faster growth

For Investors & VC Funds

We help carefully selected startups prepare for Series A by embedding as marketing leaders with exit and funding experience. With a track record from Planday and ZeroNorth, we know how to build the foundations that maximise value creation and long-term growth.

Learn More
Outcomes in focus

Outcomes We Focus On

When your Red Thread is clear, results stop being random — they start to compound.

  • Clarify — Positioning and message your team can rally behind
  • Align — A go-to-market plan that connects strategy and sales
  • Build — A content engine that creates momentum and credibility
  • Convert — Funnels that perform consistently
  • Sustain — A simple system your team can run long after us
mover-4R1A1134-print-1

Why Companies Work With Us

  • We help you build the Red Thread — the foundation that connects your strategy, message, and market.

  • We work as part of your team, bringing senior marketing leadership that fits your stage.

  • We focus on what drives traction, not noise — clear positioning, consistent execution, and smart systems.

  • We make marketing compound, not restart, every quarter.

 

About

I lead Traction Partners as your fractional CMO — but “partners” isn’t just a name.
I collaborate with a trusted network of strategists, designers, and content specialists to match each project’s scope.
You get senior leadership from me, and execution powered by the right people at the right time.

Oliver TP Profile

Oliver Brunchmann

Oliver has 15+ years in SaaS and B2B, he has built marketing functions, launched dozens of products, and delivered measurable growth at companies like ZeroNorth, Scalepoint and Planday. He specialises in pricing, packaging, messaging and GTM strategy

LinkedIn
Get in touch with us

Fractional

Your marketing leader — without the full-time hire.We step in as part of your team, bringing senior strategy, hands-on execution, and the systems to drive traction. It’s leadership you can plug in and scale with.

35.000/month

What's Included

  • Embedded fractional CMO/marketing leader
  • Onsite or online 1 day a week
  • Full access to our marketing toolkit
  • Bi-weekly strategy sessions

Advisor

I consult. You execute. Get senior marketing leadership to shape your strategy, strengthen your foundation, and coach your team for long-term growth.

15.000/Month

What's Included

  • 1-2 Fixed sessions per month
  • Check-ins as needed
  • Access to frameworks and templates
  • Fast response to emails and calls

Projects

Focused marketing sprints that solve specific challenges fast. We design and deliver 4–6 week projects that create traction — from sharpening your positioning to building a repeatable growth engine.

Project price/ Month

What's Included

  • Clear scope, fast results
  • Senior-led, not agency-run
  • Hands-on execution
  • Every sprint leaves you with frameworks, assets, and learnings your team can build on — not one-off fixes.
Oliver Brunchmann

Fractional Marketing Leadership for Fast-Growing Companies

Traction Partners delivers embedded marketing leadership designed for startups, SaaS businesses, and professional services firms that need results without the commitment of full-time hires. Our signature service, The Fractional Team, integrates seamlessly with your organization to drive strategy, execution, and measurable growth from within. For businesses seeking rapid progress in specific areas, our specialized sprint packages provide targeted solutions that generate momentum and clarity. Experience the impact of seasoned marketing leadership—minus the overhead and agency fluff.

Sprint Packages

Sometimes your business needs help with specific pain points or projects. Below are some examples. Contact us to discuss your current marketing challenges. 

Contact Us

Marketing Foundation

Know your target: Market, segmetns and ICP. Sharpen your story. Get clear on who you are, what you stand for, and how to say it — internally and externally.

50.000/sprint

What's Included

  • Ideal customer profile mapping
  • Messaging hierarchy (core message, product pillars, proof points)
  • Brand narrative and positioning
  • Customer Journey
  • Clear and simple starter Marketing Plan

Marketing Engine

Build the system that drives consistent growth. From chaos to clarity — we help you design a marketing model that fits your team, your funnel, and your goals.

50.000/Sprint

What's Included

  • Audit of current funnel, channels, and campaigns
  • Go-to-market or growth playbook
  • Content strategy with priority topics
  • Content themes or campaign concepts
  • Focus on 1 primary channel

Founder-led Marketing

Founder let Marketing and sales requires a strong CEO brand and CEO presence across social media, publications and news.

10.000/month

What's Included

  • Messaging pillars and personal brand narrative
  • LinkedIn profile review and refresh
  • Content strategy (topics, formats, frequency)
  • Monthly content interview
  • 2 weekly thought leadership posts

Working with us

Working with us 2