We only work with carefully selected startups, committed to helping them grow the right way. Too often, marketing investment in early-stage companies swings with the funding cycle: big hires or agencies when money comes in, cutbacks when it doesn’t. This stop-start approach disrupts growth, wastes investment, and leaves companies less prepared for the milestones ahead.
At Traction Partners, we take a different approach. Between us, we’ve built and scaled marketing through multiple acquisitions and funding rounds — including Planday (acquired by Xero), and ZeroNorth (Series B).
We know what it takes to create the marketing foundations investors expect: clear positioning, scalable engines, and strong commercial alignment. We stay until a company is ready for its own senior marketing headcount, ensuring continuity, momentum, and maximized value creation.
